TY  - BOOK
AU  - Flynn,Michael
AU  - Ritchie,Caroline
AU  - Roberts,Andrew
TI  - Public house and beverage management: key principles and issues 
SN  - 9780080549538 (ebook)
AV  - TX950.7 
PY  - 2000///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Bars (Drinking establishments)
KW  - Management
KW  - Travel and Tourism
KW  - ukslc
KW  - Hospitality & service industries
KW  - thema
KW  - Management & management techniques
KW  - Travel guides: restaurants, cafes, inns, bars
KW  - lcsh
N1  - Includes bibliographical references and index; Also available in printed form ISBN 9780750646789; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - Providing students with a practical guide to the management aspects of the licensed trade industry, this text introduces the types of management arrangement (e.g. franchise, free house), customers and segments, and labour markets and employees; 'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to:* Key players* Variations in service offer* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)* Customers and segments* Labour markets and employees* Key elements in the business units* Retailing skills.The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780080549538
ER  -