TY  - BOOK
AU  - Oliver,Sandra
ED  - Chartered Institute of Public Relations.
TI  - Public relations strategy
T2  - PR in practice series
SN  - 9780749451301 (ebook) :
PY  - 2007///
CY  - London
PB  - Kogan Page
KW  - Public relations
KW  - Strategic planning
KW  - Business and Management
KW  - ukslc
KW  - thema
N1  - Previous ed.: 2001; Published in association with the Chartered Institute of Public Relations; Includes bibliographical references (p. 135-142) and index
N2  - Sandra Oliver's study reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is written for seasoned PR practitioners and students; This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780749451301
ER  -