TY  - BOOK
AU  - Hooley,Graham J.
AU  - Piercy,Nigel
AU  - Nicoulaud,Brigitte
TI  - Marketing strategy and competitive positioning
SN  - 9781408211946 (ebook)
PY  - 2008///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Marketing
KW  - Business planning
KW  - Business and Management
KW  - ukslc
KW  - Business strategy
KW  - thema
KW  - Sales & marketing management
KW  - Sales & marketing
KW  - lcsh
N1  - Previous ed.: published as by Graham J. Hooley, John A. Saunders, Nigel F. Piercy. 2004; Text on inside cover; Includes bibliographical references (p. 572-598) and index; Also available in printed form ISBN 9780273706977; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - Related subjects covered in this volume include: strategic marketing planning; competitive market analysis; customer and competitor analysis; competitive positioning strategies; and marketing strategies for the 21st century
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781408211946
ER  -