Social communication in advertising :  consumption in the mediated marketplace. 

 - 3rd edition.  William Leiss ... [et al.] /revised by Jacqueline Botterill. 
 - New York ;  London :  Routledge,  2005. 
 - x, 683 p. :  ill. ;  23 cm. 
<br/><br/> Previous ed.: published as by William Leiss, Steven Kline, Sut Jhally. 1990. This ed. is also by these three authors, but the text has been updated by Jacqueline Botterill. 
<br/><br/>Includes bibliographical references (p. 637-659) and index. 
<br/><br/> This third edition addresses new issues such as the Internet and globalization. There are many illustrations and analyses of adverts from the late 1800s up to today. 
<br/><br/><label>ISBN: </label>0415966760 (pbk.) :  £16.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Social aspects.
<br/><br/><label>Dewey Class. No.: </label>659.1'042