TY  - BOOK
AU  - Gettins,Dominic
AU  - Gettins,Dominic
TI  - How to write great copy: learn the unwritten rules of copywriting 
SN  - 0749446633 (pbk.) :
U1  - 659.1'32 22
PY  - 2006///
CY  - London
PB  - Kogan Page
KW  - Advertising copy
N1  - Includes bibliographical references and index; Originally published; London :Kogan Page, 2000; under title; The unwritten rules of copywriting
N2  - In this elegantly written guide the author demonstrates his own ability to get his message across and shows readers how to do the same. He articulates the codified knowledge copywriters and art directors use when writing ads
ER  -