TY  - BOOK
AU  - Du Plessis,Erik
ED  - Millward Brown (Firm)
TI  - The advertised mind: groundbreaking insights into how our brains respond to advertising 
SN  - 9780749450243 (pbk.) :
U1  - 659.1'019 22
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - Advertising
KW  - Psychological aspects
KW  - Consumers
KW  - Psychology
KW  - Motivation research (Marketing)
N1  - Originally published: 2005; Published in association with Millward Brown; Includes bibliographical references (p. 221-226) and index
N2  - The author draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists to suggest why 'ad-liking' is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy
ER  -