TY  - BOOK
AU  - Fletcher,Winston
TI  - Powers of persuasion: the inside story of British advertising, 1951-2000 
SN  - 9780199228010 (hbk.) :
U1  - 659.1'0941 22
PY  - 2008///
CY  - Oxford
PB  - Oxford University Press
KW  - Advertising
KW  - Great Britain
KW  - History
KW  - 20th century
N1  - Includes bibliographical references (p. 256-265) and index
N2  - During the second half of the 20th century advertising in Britain led the world. 'Powers of Persuasion' tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes and case histories - written from the inside by an industry leader
ER  -