TY  - BOOK
AU  - Oliver,Sandra
TI  - Handbook of corporate communication and public relations: pure and applied 
SN  - 9780203414958 (ebook) :
PY  - 2004///
CY  - London
PB  - Routledge
KW  - Communication in management
KW  - Communication in organizations
KW  - Intercultural communication
KW  - Corporations
KW  - Public relations
KW  - Corporate image
KW  - Business and Management
KW  - ukslc
KW  - thema
KW  - Market research
KW  - Business & Management
KW  - Management & management techniques
KW  - Business communication & presentation
N1  - Includes bibliographical references and index
N2  - This text offers readers an in-depth analysis and synthesis of multidisciplinary and interdisciplinary approaches to corporate communication, and gives clear indications of the pertinent best practice outcomes of theoretically based applications
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780203414958
ER  -