Gauntlett, David.

Moving experiences : media effects and beyond / David Gauntlett. - 2nd edition. - Eastleigh, UK : John Libbey, 2005. - vi, 202 p. : ill. ; 23 cm.

Previous ed., 1995.

Includes bibliography (p.181-196) and index.

Introduction -The question of effects, and the effect of wrong questions - Screen media and violence - Other feared effects of screen media - Prosocial effects of screen media - Campaigns and advertising - Towards an understanding of influences?: Other directions in effects research - The Context: Media Panic versus Media Content - Conclusion of the research review - Ten things wrong with the media 'effects' model - Beyond 'effects': New creative visual methods in media audience research - New creative visual research in action - References - Index.

9780861966554 (pbk.) 0861966554 (pbk.)


Television--Social aspects.
Television viewers--Research.
Television programs--Social aspects.
Social theory.

302.2345