TY  - BOOK
AU  - Godfrey,Kerry
AU  - Clarke,Jackie
TI  - The tourism development handbook: a practical approach to planning and marketing 
SN  - 1844801160
PY  - 2007/// (2000)
CY  - London
PB  - Thomson Learning
N1  - First published: London: Continuum, 2000; Includes bibliography (p.225-226) and index
N2  - Key topics include: organisation and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation. There are also some very useful conceptual diagrams, graphs and sample forms for tourism administration
ER  -