TY  - BOOK
AU  - McLuhan,Marshall
AU  - Fiore,Quentin
AU  - Agel,Jerome
TI  - The medium is the massage
SN  - 9780141035826
U1  - 302.23 21
PY  - 2008///
CY  - Penguin
PB  - London
KW  - Mass media
KW  - History
KW  - Communication
KW  - Technology and civilization
N1  - Originally published in 1967
N2  - A groundbreaking book at the time of its publication, McLuhan's work is still interesting today. His argument is that the growth of technology reshapes society, personal lives and even sensory perceptions, and so his message is very relevant now
ER  -