The medium is the massage /
Marshall McLuhan, Quentin Fiore ; produced by Jerome Agel.
- Penguin : London, 2008.
- 159 p. : ill. (b&w) ; 18 cm.
Originally published in 1967.
A groundbreaking book at the time of its publication, McLuhan's work is still interesting today. His argument is that the growth of technology reshapes society, personal lives and even sensory perceptions, and so his message is very relevant now.
9780141035826
Mass media--History. Communication--History. Technology and civilization.