TY  - BOOK
AU  - Ranchhod,Ashok
AU  - Gurǎu,Cǎlin
TI  - Marketing strategies: a contemporary approach
SN  - 9780273706748 (pbk.) :
U1  - 658.8'02 22
PY  - 2007///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Previous ed.: 2004; Includes bibliographical references (p. 392-407) and index
N2  - Written for upper level courses in BA Marketing modules as well as MBA and BA Business Studies, this text develops a fresh approach to marketing by taking an integrated approach to strategic development
ER  -