Ranchhod, Ashok. <br/><br/>
Marketing strategies :  a contemporary approach. 

 - 2nd edition.  Ashok Ranchhod and Cǎlin Gurǎu. 
 - Harlow :  Financial Times Prentice Hall,  c2007. 
 - xxi, 416 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 2004. 
<br/><br/>Includes bibliographical references (p. 392-407) and index. 
<br/><br/> Written for upper level courses in BA Marketing modules as well as MBA and BA Business Studies, this text develops a fresh approach to marketing by taking an integrated approach to strategic development. 
<br/><br/><label>ISBN: </label>9780273706748 (pbk.) :  £36.99 0273706748 (pbk.) :  £36.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.8'02