TY  - BOOK
AU  - Riel,Cees B.M.van
AU  - Fombrun,Charles J.
TI  - Essentials of corporate communication: implementing practices for effective reputation management/ 
SN  - 041532825X (hbk.) :
U1  - 651.7 22
PY  - 2007///
CY  - London
PB  - Routledge
KW  - Business communication
N1  - Includes bibliography (p.284-301) and index
N2  - Communication is vital if a company is to remain in contact with its key clients. This text demonstrates that, in order maintain or boost productivity, an organisation needs to address both internal and external communication issues so that clients, suppliers and employees are all working towards the same goal
ER  -