Riel, Cees B.M. van. <br/><br/>
Essentials of corporate communication :  implementing practices for effective reputation management/  
Cees B.M. van Riel and Charles J. Fombrun. 
 - London :  Routledge,  2007. 
 - xvi, 306 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliography (p.284-301) and index. 
<br/><br/> Communication is vital if a company is to remain in contact with its key clients. This text demonstrates that, in order maintain or boost productivity, an organisation needs to address both internal and external communication issues so that clients, suppliers and employees are all working towards the same goal. 
<br/><br/><label>ISBN: </label>041532825X (hbk.) :  £80.00 0415328268 (pbk.) :  £24.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication.
<br/><br/><label>Dewey Class. No.: </label>651.7