Phillips, Jack J. <br/><br/>
Proving the value of meetings and events :  how and why to measure ROI / 
Jack J. Phillips, Monica Myhill, James B. McDonough. 
 - Birmingham, AL :  MPI,  c2007. 
 - xviii, 344 p. :  ill. ;  23 cm. 
<br/><br/> On the cover (not the title page) : A how-to guide and case studies. 
<br/><br/> This book tells how to produce and run a good meeting or event, and how to tell whether it was successful or not, and whether it was a good return on investment (ROI). Case studies illustrate the application of ROI methods. 
<br/><br/><label>ISBN: </label>0979028507