TY  - BOOK
AU  - Eiseman,Leatrice
TI  - Color: messages and meanings 
T2  - A Pantone color resource
SN  - 9780971401068 (pbk.) :
U1  - 155.9'1145 22
PY  - 2006///
CY  - Gloucester, Mass.
PB  - Hand
KW  - Color
KW  - Psychological aspects
KW  - Emotions
KW  - Marketing
KW  - Advertising
N1  - Includes index
N2  - Those involved in marketing, design, advertising and retail need to be as informed as possible about the usage of colour as a means of instant communication in order to make appropriate colour decisions. This guide explains the emotional response to colour and covers the latest guidelines for effective colour combinations. There are also charts for converting Pantone solid ink colours into CMYK formulas
ER  -