Eiseman, Leatrice. <br/><br/>
Color :  messages and meanings / 
Leatrice Eiseman. 
 - Gloucester, Mass. :  Hand,  2006. 
 - 144 p. :  col. ill. ;  24 x 28 cm. 
 - A Pantone color resource .
<br/><br/> Includes index. 
<br/><br/> Those involved in marketing, design, advertising and retail need to be as informed as possible about the usage of colour as a means of instant communication in order to make appropriate colour decisions. This guide explains the emotional response to colour and covers the latest guidelines for effective colour combinations. There are also charts for converting Pantone solid ink colours into CMYK formulas. 
<br/><br/><label>ISBN: </label>9780971401068 (pbk.) :  31.99 0971401063 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Color.<br/>Color--Psychological aspects.<br/>Emotions.<br/>Marketing.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>155.9'1145