TY  - BOOK
AU  - Bruhn,Manfred
AU  - Georgi,Dominik
TI  - Services marketing: managing the service value chain 
SN  - 9780273681571 (pbk.) :
U1  - 658.8 22
PY  - 2006///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes glossary of marketing terms; Includes bibliography (p.449-466) and index
ER  -