Bagozzi, Richard P. <br/><br/>
The social psychology of consumer behaviour / 
Richard P. Bagozzi, Zeynep Gürhan-Canli and Joseph R. Priester. 
 - Buckingham :  Open University Press,  2002. 
 - xi, 222 p. :  ill. ;  23 cm. 
 - Applying social psychology .
 - Applying social psychology /series editor Stephen Sutton. .
<br/><br/>Includes glossary of terms, bibliography (p.[177]-214) and  indexes. 
<br/><br/> Some topics covered are: how consumers process information, how consumers make choices and decisions, how decisions are translated into actions of consumption, and how marketing can influence and respond to consumers. 
<br/><br/><label>ISBN: </label>0335207227  £17.99 0335207235 (hbk.) :  £55.00 
<br/><br/><label>Nat. Bib. No.: </label>GBA2W5039  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers--Psychology.<br/>Consumption (Economics)--Social aspects.
<br/><br/><label>Dewey Class. No.: </label>658.8342