TY  - BOOK
AU  - Brassington,Frances
AU  - Pettitt,Stephen
TI  - Principles of marketing
SN  - 1405846348
U1  - 658.8 22
PY  - 2006///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Marketing
KW  - Textbooks
N1  - Previous ed.: 2003; Includes bibliographies and index
N2  - This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes
ER  -