Nadeau, Raymond  A. <br/><br/>
Living brands :  collaboration + innovation = customer fascination / 
by Raymond A. Nadeau. 
 - New York :  McGraw-Hill,  c2007. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0071466142 :  CIP entry 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Advertising--Brand name products.
<br/><br/><label>LC Class. No.: </label>HD69.B7 
<br/><br/><label>Dewey Class. No.: </label>658.827