Brown, Stephen,  1955- <br/><br/>
Writing marketing / 
Stephen Brown. 
 - London :  SAGE,  2005. 
 - 272 p. 
<br/><br/> Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word. 
<br/><br/><label>ISBN: </label>1412902665  24.99 1412902657 (hbk.) :  75.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business writing.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>808'.066658