Carried away : the invention of modern shopping /
Rachel Bowlby.
- London : Faber, 2000.
- 281p. : ill., facsims. ; 22 cm.
Includes bibliographical references (p. 267-275) and index.
Bowlby presents the curious history of our ideas about shopping & female consumerism. She examines the development of stores, self-service & supermarkets throughout the 20th century. Sources include trade journals & texts on marketing as well as novels.