Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy. 
 - 8th edition. 
 - Boston, [Mass.] ;  London :  McGraw-Hill,  2006. 
 - xvii, 726 p. :  ill. ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Previous ed.: Boston, Mass.; London: McGraw-Hill/Irwin, 2003. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071244328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8'02