TY  - BOOK
AU  - Bertrand,Ina
AU  - Hughes,Peter
TI  - Media research methods: audiences, institutions, texts 
SN  - 0333960955
U1  - 302.2'3'072 22
PY  - 2005///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Includes index; Bibliography: p. 263-280
N2  - 'Media Research Methods' introduces different methodologies for the study of media, communication and culture, and offers an assessment of the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each
ER  -