Bertrand, Ina,  1939- <br/><br/>
Media research methods :  audiences, institutions, texts / 
Ina Bertrand and Peter Hughes. 
 - Basingstoke :  Palgrave Macmillan,  2005. 
 - xii, 286 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 263-280. 
<br/><br/> 'Media Research Methods' introduces different methodologies for the study of media, communication and culture, and offers an assessment of the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each. 
<br/><br/><label>ISBN: </label>0333960955  18.99 0333960947 (hbk.) :  55.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>302.2'3'072