Fyall, Alan. Tourism marketing : a collaborative approach / Alan Fyall and Brian Garrod. - Clevedon : Channel View, c2005. - xvi, 383 p. ; 21 cm. - Aspects of tourism ; 18 . Includes bibliographical references and index. ISBN: 1873150903 (cased) : £69.95 187315089X (pbk.) : £27.95 Nat. Bib. No.: GBA470681 bnb Subjects--Topical Terms: Tourism--Marketing. Dewey Class. No.: 338.47910688