TY  - BOOK
AU  - Chisnall,Peter M.
TI  - Marketing research
SN  - 0077108124 (pbk.) :
U1  - 658.83 22
PY  - 2005/// [i.e. 2004]
CY  - London
PB  - McGraw-Hill
KW  - Marketing research
KW  - Textbooks
KW  - Case studies
N1  - Previous ed.: 2001; Includes bibliographical references and index
N2  - The vaious types and approaches to marketing research are explained. There are also many interesting case studies
ER  -