Competitive advantage : creating and sustaining superior performance /
Michael E. Porter.
- New ed.
- New York ; London : Free, 2004.
- xxiv, 557 p. : ill. ; 24 cm.
This ed. originally published: 1998.
Includes bibliographical references (p. 537-540) and index.
In 'Competitive Advantage', Michael E. Porter shows managers how to evaluate their company's competitive position and, further, how to implement specific steps to improve it.