TY  - BOOK
AU  - Wilson,R.M.S.
AU  - Gilligan,Colin
TI  - Strategic marketing management: planning, implementation and control 
SN  - 0750659386 :
U1  - 658.8 22
PY  - 2005///
CY  - Oxford
PB  - Elsevier Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Previous ed.: 1997; Includes bibliographical references and index
ER  -