TY  - BOOK
AU  - Pelsmacker,Patrick de
AU  - Geuens,Maggie
AU  - Bergh,Joeri van den
TI  - Marketing communications: a European perspective 
SN  - 0273685007
U1  - 658.802 21
PY  - 2004///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Communication in marketing
N1  - Previous ed.: 2001; Includes bibliographical references
ER  -