TY  - BOOK
AU  - Ritzer,George
TI  - The McDonaldization of society
SN  - 0761988114
PY  - 2004///
CY  - Thousand Oaks, CA, London
PB  - Pine Forge
KW  - McDonalds (Firm)
KW  - Influence
KW  - Popular culture
KW  - United States
KW  - Social structure
KW  - Management
KW  - Social aspects
KW  - Fast food restaurants
KW  - Rationalization (Psychology)
KW  - Social conditions
KW  - 1980-
N1  - Previous ed.: 2000; Includes bibliographical references (p. 245-250) and index
ER  -