The McDonaldization of society /
George Ritzer.
- Rev. new century ed.
- Thousand Oaks, CA ; London : Pine Forge, c2004.
- xiv,309p ; 24 cm.
Previous ed.: 2000.
Includes bibliographical references (p. 245-250) and index.
0761988114 0761988122 (pbk.)
GBA428035 bnb
McDonalds (Firm)--Influence
Popular culture--United States. Social structure--United States. Management--Social aspects--United States. Fast food restaurants--Social aspects--United States. Rationalization (Psychology)