Ritzer, George.

The McDonaldization of society / George Ritzer. - Rev. new century ed. - Thousand Oaks, CA ; London : Pine Forge, c2004. - xiv,309p ; 24 cm.

Previous ed.: 2000.

Includes bibliographical references (p. 245-250) and index.

0761988114 0761988122 (pbk.)

GBA428035 bnb


McDonalds (Firm)--Influence


Popular culture--United States.
Social structure--United States.
Management--Social aspects--United States.
Fast food restaurants--Social aspects--United States.
Rationalization (Psychology)


United States--Social conditions--1980-