TY  - BOOK
AU  - Roberts,Kevin
TI  - Lovemarks: the future beyond brands 
SN  - 1576872041
U1  - 658.827 21
PY  - 2004///
CY  - New York, London
PB  - PowerHouse, Turnaround
KW  - Brand name products
KW  - Marketing
KW  - Forecasting
KW  - Advertising
KW  - Trademarks
ER  -