Roberts, Kevin,  1949- <br/><br/>
Lovemarks :  the future beyond brands / 
by Kevin Roberts ; forewordby A. G. Lafley. 
 - New York :  London :  PowerHouse ;  Turnaround,  2004. 
 - 221 p. ;  22 cm. 
<br/><br/><label>ISBN: </label>1576872041  £18.99 
<br/><br/><label>Nat. Bib. No.: </label>GBA4Z2027  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing.<br/>Brand name products--Forecasting.<br/>Advertising--Brand name products.<br/>Trademarks.
<br/><br/><label>Dewey Class. No.: </label>658.827