TY  - BOOK
AU  - Westwood,John
TI  - How to write a marketing plan
T2  - Creating success
SN  - 0749432543
U1  - 658.802 21
PY  - 2000///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Planning
KW  - Management
N1  - At head of title: The Sunday Times
ER  -