TY  - BOOK
AU  - Smith,P.R.
TI  - Great answers to tough marketing questions
SN  - 0749440228
U1  - 658.8 21
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Management
N1  - Previous ed.: 1999
ER  -