TY  - BOOK
AU  - Lloyd,David
TI  - How to make great radio: techniques and tips for today's broadcasters and producers 
SN  - 9781849549349 (ebook) :
U1  - 791.4402 23
PY  - 2015///
CY  - London
PB  - Biteback Publishing
KW  - Radio broadcasting
KW  - Radio
KW  - Production and direction
KW  - Performing Arts
KW  - ukslc
KW  - thema
KW  - Performing arts
KW  - Music
KW  - Media, entertainment, information & communication industries
N2  - There is no such thing as perfect radio - and therein lies its delicious unpredictability. In fact, so charming is this quality that 90 per cent of UK adults tune into the medium every week. Like many things, radio done well sounds effortless. It is not. Producing great radio is partly down to instinct and partly down to learning then mastering the basics. Drawing upon his thirty years spent working with some of the finest talents in British radio, David Lloyd shares a plethora of valuable tips and tricks of the trade in this unique and authoritative guide to broadcasting success. Covering speech and music formats, local and national stations, technical and artistic skills, content and style considerations, and much, much more, this how-to is essential and accessible reading for all - whether you are taking your tentative first steps in radio or refreshing your existing industry knowledge. Lloyd's hugely entertaining selection of anecdotes, examples, research, insight and pointers sets out to bottle the very essence of memorable radio, determining the factors that differentiate a truly great broadcaster from a distinctly average one, and helping budding hopefuls achieve their radio goals
UR  - https://www.vlebooks.com/product/openreader?id=WestLondon&accId=8832856&isbn=9781849549349
ER  -