TY  - BOOK
AU  - Smith,P.R.
AU  - Zook,Ze
TI  - Marketing communications: integrating online and offline, customer engagement and digital technologies / 
SN  - 9781398611733
U1  - 658.802 23
PY  - 2023///
CY  - London
PB  - KoganPage
KW  - Communication in marketing
N1  - Previous edition: 2020; Includes bibliographical references and index
ER  -