Marr, Bernard,

Data-driven HR : how to use AI, analytics and data to drive performance / Bernard Marr. - 2nd edition. - xii, 226 pages ; 24 cm

Previous edition: 2018.

Includes bibliographical references and index.

Chapter - 00: Preface;Section - ONE: Data, Analytics and AI in HR;Chapter - 01: How data and AI are transforming HR;Chapter - 02: How data and AI have come to revolutionise HR;Chapter - 03: The Data, Analytics and AI tools available to HR;Section - TWO: Data-Driven and AI-enabled HR in Practice;Chapter - 04: Better HR insights and decision-making;Chapter - 05: Recruitment and candidate selection;Chapter - 06: Employee Onboarding;Chapter - 07: Performance Monitoring and Management;Chapter - 08: Employee Training and Development;Chapter - 09: Performance monitoring and management;Chapter - 10: Identify the use cases;Chapter - 11: Building skills and aligning culture;Section - THREE: Making data-driven and AI enabled HR happen;Chapter - 12: Identifying the use cases for your organization;Chapter - 13: The future of HR

Use data, analytics and metrics to make better HR decisions for your business. How can HR professionals utilize and leverage their organization's data effectively, with the use of AI, for more talent attraction, better employee engagement and higher talent retention to ultimately drive performance?AI is now an integral part of being data-driven. With this updated edition of Data-Driven HR, practitioners can unlock business potential and success through data and analytics. Covering topics such as recruitment, employee engagement, performance management, wellbeing and training, HR practitioners can benefit from knowing how to really be data-driven through the use of data and AI. HR teams will learn how to identify business goals, scrutinize useful sources of data and gain rich and diverse insights from their vast amounts of data. This book brings guidance on how to manage challenges that come with data and AI, as well as how to responsibly and transparently use data to improve decision making. It also includes predictive analytics and how to place warning systems into databases for any potential workforce issues. Packed with practical advice, key takeaways and real-life examples, this is essential reading for all HR professionals looking to make a measurable difference in their organizations.

9781398614567 (pbk.) : 31.99 9781398614581 (hbk.) : 95.00 31.99


Personnel management--Data processing.
Performance--Measurement.
Business and Management.
Business & Management
Business strategy
Data analysis: general
Data capture & analysis
Personnel & human resources management
Organizational theory & behaviour

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