TY  - BOOK
AU  - Deaville,James Andrew
AU  - Tan,Siu-Lan
AU  - Rodman,Ronald W.
TI  - The Oxford handbook of music and advertising
SN  - 9780190691271
U1  - 781.5 23
PY  - 2021///
CY  - New York
PB  - Oxford University Press
KW  - Music in advertising
KW  - Advertising
KW  - Music
KW  - Psychological aspects
KW  - History
N1  - Includes bibliographical references and index
N2  - "The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughl
UR  - https://www.vlebooks.com/product/openreader?id=WestLondon&accId=8832856&isbn=9780190691271
ER  -