The Oxford handbook of music and advertising / 
edited by James Deaville, Siu-Lan Tan, and Ronald Rodman. 
 - New York :  Oxford University Press,  2021. 
 - 1 online resource 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughl 
<br/><br/><label>ISBN: </label>9780190691271 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Music in advertising.<br/>Advertising--Music.<br/>Advertising--Psychological aspects.<br/>Music in advertising--History.<br/>Advertising--History.
<br/><br/><label>Dewey Class. No.: </label>781.5