Pelsmacker, Patrick de,  1957- <br/><br/>
Marketing communications :  a European perspective / 
Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. 
 - Seventh edition. 
 - xiv, 566 pages :  illustrations (colour) ;  27 cm 
<br/><br/> Previous edition: 2018.  Formerly CIP. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781292327891 
<br/><br/><label>Nat. Bib. No.: </label>GBC0J2514  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>020034137  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Europe.
<br/><br/><label>Dewey Class. No.: </label>658.802