Parsons, Elizabeth,

Contemporary issues in marketing and consumer behaviour. - Third edition / Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman. - 232 pages : illustrations (black and white) ; 25 cm

Previous edition: published as by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis. 2018.

Includes bibliographical references and index.

9781032061993 £140.00 9781032062006 £39.99 £39.99 £39.99

GBC378577 bnb

021031511 Uk


Marketing.
Consumer behavior.

658.802