TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing concepts and strategies.
SN  - 9781473778580
U1  - 658.8 23
PY  - 2023///]
CY  - Andover, Hampshire
PB  - Cengage
KW  - Marketing
N1  - Previous edition: 2019; Includes bibliographical references and index
ER  -