Dibb, Sally,  1963- <br/><br/>
Marketing concepts and strategies. / 
Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell. 
 - 9th edition. 
 - xvii, 796 pages ;  26 cm 
<br/><br/> Previous edition: 2019. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781473778580 1473778581 
<br/><br/><label>Nat. Bib. No.: </label>GBC2K9067  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>020817244  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8