TY  - BOOK
AU  - Lee,Nancy R.
AU  - Kotler,Philip
AU  - Colehour,Julie
AU  - Lee,Nancy R.
TI  - Social marketing: behavior change for social good 
SN  - 9781071851647
U1  - 658.8 23
PY  - 2023///
CY  - Los Angeles
PB  - SAGE
KW  - Social marketing
KW  - Behavior modification
N1  - Previous edition: published as by Nancy R. Lee and Philip Kotler. 2020; Includes bibliographical references and index
ER  -