TY  - BOOK
AU  - Bly,Robert W.
TI  - The copywriter's handbook: a step-by-step guide to writing copy that sells 
SN  - 9781250238016
AV  - HF5825 .B55 2019
U1  - 808.066659 23
PY  - 2019///]
CY  - New York
PB  - Henry Holt and Company
KW  - Advertising copy
KW  - Business writing
KW  - Languages
KW  - ukslc
KW  - Writing & editing guides
KW  - thema
KW  - Business communication & presentation
KW  - Sales & marketing
KW  - Advertising
N1  - Includes index
N2  - Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read
ER  -